Our Story

Cohesive Now was born from a shared love for design, storytelling and meaningful gifting: a stationery brand created to bring thought, warmth and a sense of occasion to everyday moments and milestone celebrations alike. From money envelopes and thank you cards to gift bags, tags, notebooks, playing cards and festive stationery, every piece is designed to feel intentional, considered, and rooted in the joy of giving.

Where It All Comes Together

Cohesive Now is founded by Dhwani and Het, two women with different paths, but a shared belief in what gifting could feel like. Together, they set out to create a brand that sits at the intersection of design and purpose, where every piece feels like it belongs to the moment it's part of.

  • Dhwani, co-founder of Cohesive Now
    Dhwani Vipani

    Design at the heart

    Dhwani brings over a decade of experience in the wedding and design industry, where she's spent years closest to celebrations, emotion and the smallest details that make an event unforgettable. Her understanding of Indian occasions and visual storytelling forms the creative heart of everything we design.

  • Het, co-founder of Cohesive Now
    Het Shah

    Structure and strategy

    Het brings over ten years of experience across startups, sales and operations: experience that gives Cohesive Now its structure and strategy, the discipline behind building something not just beautiful, but thoughtful, functional and built to last.

CohesiveNow tissue-wrapped packaging with a handwritten thank-you note
Made for the Ones Who Notice

Cohesive Now is for people who believe a handwritten note still matters, that a gift means more wrapped with care, that tradition can feel modern without losing its soul.

Our designs draw from Indian celebrations, rituals, art and colour, every piece adding that final, finishing touch, for weddings, festive gatherings, milestones, or simply a small gesture of love.

We're here to make gifting feel like it used to: personal, unhurried, and a little more special every time.

Brand Philosophy

This is where we begin. Not with the gift itself, but with everything that surrounds it: the paper, the pattern, the small act of choosing something because it felt right for this person, this moment.

Every piece starts as an idea before it becomes artwork: a colour we couldn't stop thinking about, a pattern worth holding onto. We design it all in-house, slowly, so every detail feels uniquely yours.

We believe in getting the details right (the weight of the paper, the placement of a name) so that what you're holding feels intentional, quietly telling a story of its own.

That's the only philosophy we've ever really had: make it thoughtful, and the rest will follow.

Welcome to Cohesive Now, where beautiful details come together.